Three topics. One thread.
The best audience you can put me in front of is B2B business owners. I’ve lived their life for 20 years and know what’s going on inside their hearts and minds.
Every talk I give connects business growth with the lifestyle the owner actually wants to live. Here are the three areas I specialise in.
1) Dramatically better B2B marketing
Most B2B businesses are invisible to the clients they’d love to work with. Not because their service is poor; usually it’s excellent. But because they’ve never built a system that consistently puts them in front of the right people, builds trust over time, and converts that trust into revenue. They’re relying on referrals, hoping the phone rings, and wondering why growth feels so hard.
This talk changes that. I walk audiences through the 3 step marketing system I’ve spent a decade refining. It’s the same one I use in my own business and that more than 700 companies around the world now rely on. It’s built around a simple idea: you build an audience, you grow a relationship with that audience, and then you convert relationships into clients. No jargon or making marketing seem mysterious. Just a clear, repeatable process that works.
What makes this talk different from most marketing sessions is that I don’t just explain the theory. I show exactly why most B2B businesses get this wrong and what it looks like when they get it right. The audience leaves with a practical framework they can start using the following week… not a set of vague principles that sound good but lead nowhere.
This talk is suitable for any B2B audience, from MSPs, tech companies and professional services firms to trades and manufacturing businesses. It can be delivered as a keynote, a workshop, or a longer hands-on session depending on what you need.
Your audience will leave with:
- A clear understanding of why their current marketing isn’t generating enough leads, and exactly why that happens
- The 3 step lead generation framework they can apply to any B2B business
- Practical, low-cost tactics they can implement immediately without needing a big marketing team
- Confidence that marketing is a learnable skill, not a dark art reserved for specialists
2) Building a great life as a business owner
You started your business because you wanted control. Control over your work, your time, your income, and your future. And for a while, maybe it felt like that’s exactly what you had. Then somewhere along the way, the business started controlling you. You’re working longer hours than you ever did for someone else. You take your laptop on holiday. You’re physically present but mentally somewhere else. Sound familiar?
This talk is personal. I started my first business in 2005 after 13 years as a journalist and radio presenter. I worked myself into the ground and missed things that mattered. And it took the birth of my daughter in 2010 (and a very honest conversation with my wife) to make me realise that the business I was sacrificing everything for didn’t deserve that sacrifice. That business doesn’t even exist anymore! The people I love still do.
I made some changes. The business grew, eventually to seven figures, and I sold it in 2016. But more importantly, I became a present parent, a better partner, and someone who genuinely enjoyed what they’d built. This talk is about the mindset shifts that made that possible, told honestly and with more laughs than you’d expect from a story about nearly losing everything that mattered.
This isn’t a talk about work-life balance. It’s about designing a business that’s built around the life you want, rather than a life that’s built around trying to survive your business. It works for any audience of business owners, whether they’re just starting out or have been at it for decades.
Your audience will leave with:
- Recognition of the specific patterns that trap business owners, and how to break them
- A practical framework for separating themselves from the day-to-day so the business runs without them
- A clearer picture of what they actually want their life to look like, and the first steps to building toward it
- Permission to prioritise the things that matter, without feeling like they’re abandoning their ambition
3) When the marketing works, everything gets easier
This is my signature talk, and the one that brings both threads together. The central idea is simple. When a B2B business owner finally cracks their marketing… when they have a reliable system that consistently generates leads and converts them into the right kind of clients… it doesn’t just fix the pipeline. It transforms everything.
When you know where your next client is coming from, you stop making desperate decisions. You stop discounting, or taking on clients you know are wrong for you (but you need the revenue). You hire better people because you can afford to be selective. You lead more clearly because you’re not constantly firefighting. And, perhaps most importantly, you stop feeling like the business owns you, and you start feeling like you own the business.
I’ve seen this happen with hundreds of business owners. The marketing click is rarely dramatic. It’s usually a quiet moment where something that felt impossibly complicated suddenly becomes obvious and repeatable. But the effects go into every corner of the business and the owner’s life. That’s what this talk is about.
This is the talk I recommend for audiences where business owners are dealing with both the commercial pressures of growth and the personal pressures of running something they started to give themselves a better life. It combines practical marketing insight with the kind of honest conversation about business ownership that most speakers shy away from.
Your audience will leave with:
- A concrete understanding of how better marketing directly reduces stress, improves decision-making, and frees up leadership capacity
- The connection between a reliable lead generation system and a business that genuinely runs without the owner being involved in everything
- Real examples of what the shift looks like in practice (before and after)
- A renewed sense that building a great business and building a great life aren’t competing goals… they’re the same goal